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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing simulation and its application in practice on an imaginary market
 Branný, Adam ; Machek, Martin (advisor) ; Stříteský, Václav (referee)
The thesis entitled Marketing simulation and its application in practice on an imaginary market had as main objective to create a trial version of marketing business simulation in Microsoft Excel, test it, and use this testing to draw conclusions relevant for its further development. This paper contains theoretical part concerning knowledge of marketing management, provides practical information about business and marketing oriented business games from the historical and contemporary point of view. Furthermore, it presents a truly created trial version of the simulation, which was named MarSim from the perspective of its author and potential users. The thesis also provides information about the realized testing and its results, which together with other data became the basis for the suggestions of possible improvement.
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